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How to start a beauty blog

How to start a beauty blog

How to start a beauty blog

The barrier to getting online and launching a beauty blog is currently lower than ever.

Over 570 million blogs are already published, and this number is constantly increasing. The good thing is that nowadays the Starting a blog is possible without any problems and without special technical knowledge.

If your passion is beauty, skin care and appearance, then starting a beauty blog is a prime opportunity for you. A blog allows you to share your enthusiasm with the world, generate revenue, and perhaps even establish a name for yourself in the industry.

The beauty market is growing steadily and is expected to increase by more than 5 % every year. The sooner you start and make a name for yourself, the better your chances are of establishing yourself as a major figure in this industry.

In this article, we'll talk in detail about how to launch a beauty blog. We'll cover all the steps from planning and creation to branding, building, marketing and best practices.

Read on to learn step by step how to start your own beauty blog.

Start a beauty blog

Beauty blogs are very popular, and before you start your own blog, you can take inspiration from existing blogs.

Why do people decide to start beauty blogs? The reasons are many, but some of the most common are:

  • Connecting with a broad community of beauty enthusiasts.
  • Providing tutorials for the perfect look.
  • Building your own brand.
  • Establish yourself as an expert in the beauty industry.
  • Earning opportunities by sharing your passion.
  • Building trust with others.
  • Access to exclusive or limited merchandise and samples.

What drives you to start a blog? Your personal motivations and motivations will influence the type of blog you end up creating, as well as your target audience.

The creation of a beauty blog

Just like building a house, you need a plan for your blog. After you've spent time thinking through your motivations for starting a blog, it's time to create a plan.

There is no set method for planning your blog. Some reach for the trusty pencil and paper, while others prefer to record their plans digitally. Your plans serve as a navigational guide for your blog, so they should be carefully recorded so you can refer back to them and make adjustments as your blog grows.

Now let's look at what steps are required to get started with your beauty blog.

Choose your target audience and specialization carefully

It's not uncommon for first-time bloggers to harbor the mistaken belief that they can achieve great success and attract numerous visitors with a general blog that "appeals to everyone". But here's the rub: not everyone likes the same thing.

If your goal is to build an established and trusted beauty blog, it's advisable to start on a smaller scale and use your special niche identify. This allows you to precisely define your target audience and create content that resonates with your readers.

Let's work together to specify your niche. The niche refers to "the industry or genre you specialize in and the types of products or services you offer".

While Beauty is a good starting point, it shouldn't be your ultimate niche. Think of beauty as a broad, overarching category made up of numerous subgroups.

Are you an expert in eye makeup? Is your perception of beauty influenced by your cultural background or identity?

Consideration of diversity and representation is important. For example, your beauty blog could specialize in "Asian beauty" or "trans beauty." In turn, these niches could be further refined. Maybe your blog doesn't focus on everyday looks, but on exceptional makeup tutorials. The more precisely you define your niche, the greater the benefit for your blog will be.

What are your goals?

Think about the goals you want to achieve with your beauty blog and how your blog can contribute to them.

Are you aiming for revenue? In that case you'll need a hosting plan with e-commerce features. Or is your main focus on making business contacts? A simpler hosting plan might suffice.

It is absolutely legitimate to set your sights high at this stage.

Set up your beauty blog

Are you ready to put this blog idea into action?

To create a real blog, you need two basic things:

  • A domain name.
  • Blog hosting and creation.

Choosing a domain name for your beauty blog

Have you ever heard the saying, "First impressions count"? Your domain name is the first impression someone gets of your blog, long before they read a single one of your posts or makeup tutorials. Therefore, it is of tremendous importance that your first impression is a good one.

Now, let's take a look at some domain name options.

When it comes to choosing a domain name for your beauty blog, you basically have two options:

  • Buy and own a domain name. Example: myblog.com or mybeauty.blog
  • The use of a free subdomain owned by a larger company.

Example: myblog.othercompany.com

Which of these two options do you think is the better choice to make a positive first impression? The one that puts your blog and brand front and center, or the one that showcases another company's domain name?

Obviously, we think that the first option is the wiser choice for anyone who wants to establish themselves as an authority in beauty blogging.

When you register your own domain name, you are the sole owner for the duration of your registration period. Domain registrars also offer the option of multi-year registration and often offer an automatic renewal option so you never lose control of your domain name.

The idea of getting a free domain name may sound tempting - but often that is exactly too good to be true.

A quick online search for "free blogging platforms" will bring up numerous results. These services are ideal for hobby bloggers who don't plan to grow their blog into a standalone business or brand. When you sign up for such a platform, you get a free domain name. However, keep in mind that what they offer you is actually a subdomain. Your blog will look something like this: myblog.othercompany.com.

Why is this problematic? Well, if you ever want to migrate your blog to another service, you can't take that subdomain with you. This means that you will have to start from scratch.

And what if you are considering monetizing your blog through ad placement? Most free blogging platforms either don't offer you the opportunity to do this, or they keep a portion of the profits from the ads placed on your blog for themselves. This does not sound like a fair deal to us.

Advice on choosing a domain name

When it comes to choosing a domain name, there are many creative options open to you.

Although .com is undoubtedly the most popular domain name, it is only the tip of the iceberg in the diverse world of available domains. However, it is well known that it can be difficult to find the .com address you want because it has been around for so long and many coveted .com domains are already taken.

So what other domain extensions should you consider? Here are some examples: .ch - ideal for Switzerland, .blog - perfect for blogs, .academy - ideal for educational institutions, .camp - suitable for outdoor activities, .expert - for professionals, .guru - for experts and .info - for information sites. And this is just the beginning.

Regardless of the domain extension you choose, you should keep the following considerations in mind:

  1. Make it memorable: Your Domain name should be easily rememberedso that your readers can easily recall it. Keep it short and avoid complicated spellings.
  2. Think keywords: There is a high probability that readers will find your blog through search engines. Therefore, it is helpful to include keywords in your domain name that are frequently searched for by your target audience.
  3. Pass the radio test: Imagine someone hears your domain name on the radio and has no way to write it down. Would he still be able to find your blog? Avoid hyphens and unnecessary numbers in your domain name.

Your blog is an investment in the future. While you are looking for the Search perfect domain name, you might come across some domains that are more expensive than others. These are often called premium domains. Premium domains have already been registered, but are for sale. Once you have decided on a domain name, you can register it. Keep in mind that available domains today may not be available tomorrow.

Blog hosting and creation options

The creation and hosting of your blog can be done without technical expertise - I promise! However, if you want to use programming, this option is also available.


WordPress is an extremely popular choice for creating websites and blogs. This free open source software allows you to create and customize your website.

Depending on your skill level and technical expertise, you can work directly with the WordPress code to design your website, or you can customize a WordPress theme. WordPress offers a high degree of flexibility and customization options, so your blog can be unique even if you use a widely available theme.

At ORC Webhosting we offer various WordPress hosting plans for your beauty blog.

Homepage construction kit "MyWebsite

Creating your beauty blog and its online presence has never been so straightforward. With the Homepage construction kit "MyWebsite from ORC Webhosting you can set up your blog within minutes.

How does "MyWebsite" work?

When using the homepage builder, you don't have to deal with complex code. The mobile-friendly templates are designed so that the design looks consistent and professional on desktop and mobile devices.

Our drag-and-drop feature and image library make customizing your website effortless. You can also upload your own images and logos to customize your website. For added security, every web hosting plan comes with an SSL certificate to secure your data.

If you intend to turn your beauty blog into an e-commerce website where you can sell your own makeup line, "MyWebsite" is the right choice and offers all the necessary features to scale your online business.

Content and marketing for beauty blogs

Once your beauty blog is created, it's time to fill it with engaging content.

Content is what keeps your audience on your website and encourages interaction. As a beauty blogger, your content creation options are as limitless as your own creativity.

It's advisable to create a content calendar that allows you to track all the content you've already created and planned to keep a consistent schedule. If you publish posts at regular intervals, your readers will notice it and keep coming back to your blog. Besides, search engines positively evaluate a constant publishing rhythm or content updates.

Beauty blog content ideas

What kind of content should you create?

Blog posts are critical to your success, but don't let that limit you. In such a visually-oriented industry, multimedia content is your invaluable ally. Videos, infographics, GIFs, tutorials, and how-to guides are all tools to engage your audience.

Here are some ideas to inspire your creative streak:

Product recommendations: What have you recently purchased? Share your latest discoveries with your audience and give them all the information - where you purchased it, why you chose it and what it can be used for. There are many ways to showcase your product recommendations, ranging from seasonal recommendations to specific look recommendations.

"Preserving the Look": "Get the look" style makeup tutorials are extremely popular! How many times have you seen a celebrity or influencer and thought to yourself, "I wish I could get my makeup that perfect" or "How do they manage to have such flawless skin"? Even if you haven't, your target audience certainly has.

If you're unsure about which looks to cover, involve your audience by asking what they want and providing them with what they want.

Product reviews: The term is self-explanatory. Buy a product, try it out and give your review about it.

Above all, be informative. Sure, you could tell someone in a few seconds whether you liked a product or not. But how does that help your readers? Share with them the reasons for your opinion. Did it make your skin very oily? Did it cause blemishes? Was it difficult to blend? The more information you provide, the better your viewers will be able to make informed decisions about their purchases, and they'll be grateful that you're not wasting their time and money.

"Sold Out: Why the heck would you share empty and used up products with your followers? Because there is no better testimony to how much you loved that product!

Recurring elements:

  • Monthly favorites
  • Weekly bargains
  • Recurring elements keep visitors coming back. Give your readers something to look forward to on a regular basis.

Content marketing

An important principle to always keep in mind when marketing your beauty blog: You are your best supporter.

Want people to share your posts and tutorials? Ask for it. Do you need subscribers? Ask for it.

Your beauty blog is just one part of your brand. We recommend supplementing it with social media presences where you can share your content, meet like-minded people and grow your audience. It's not necessary to have a presence on every platform, but make sure you have a presence on the channels your target audience prefers. Instagram immediately stands out here, as it's a highly visual platform.

Professional tip: Make sure your social media usernames match your domain name to ensure consistent branding.

Email marketing is another great way to actively engage your audience. Integrate an email sign-up form on your blog so you can share new blog posts or recently published content with your subscribers.

And last but not least: focus on your SEO!

SEO stands for search engine optimization and is essential if you want to be found via online search engines. It may sound counterintuitive, but SEO is not about optimizing search engines. Instead, it's about optimizing your website so that it performs well in search results. We've created an SEO guide to help you create perfectly optimized posts. Check it out here.

Monetize your beauty blog

You put a lot of thought and hard work into creating your beauty blog - so why not make a little money from it?

Remember, this is usually not possible if you use large, "free" blogging services. If you host your blog and own your domain name, it will be easier to monetize your blog.

To get started, you can consider placing ads on your blog. You can do this either by working directly with advertisers or by creating an account with Google AdSense.

If you choose the first option and want to work directly with advertisers, make it easy for them to contact you. Create an ad request page on your blog that lists important information for advertisers, such as your website traffic, views, and demographics, and indicate which ad spaces are available. Don't forget to include your contact information. You can then show this page to potential advertisers when you promote your blog.

Start your beauty blog today

Are you ready to create your beauty blog? We look forward to seeing it.

Picture of Silvio Mazenauer

Silvio Mazenauer

For more than 20 years, I've been helping our customers get up to speed with web hosting, domains, websites or cPanel. And I'm here to help you too.

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