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WordPress vs Shopify: Direct comparison of the e-commerce giants

WordPress vs Shopify: Direct comparison of the e-commerce giants

WordPress vs Shopify: Direct comparison of the e-commerce giants

What is Shopify all about?

Shopify is a leading e-commerce platformwhich enables individuals and companies to create and operate online stores. Shopify was founded in 2006 and has quickly become one of the most popular solutions for selling online. It is a hosted solution, which means that Shopify takes care of the hosting, security and maintenance so that users can focus on growing their business.

Shopify offers a wide range of features, including:

  • Simple setup and operation
  • Integrated payment gateways
  • Customizable templates
  • Extensive app integrations
  • Scalability for growing companies

What is WordPress all about?

WordPress is a Open source content management system (CMS)which was originally developed in 2003 as a blogging platform. Today, WordPress is the most widely used CMS in the world and offers endless possibilities for creating and managing websites, including e-commerce websites. With the help of plugins such as WooCommerce, WordPress can be transformed into a fully-fledged online store.

WordPress offers:

  • Full control over the design and functionality
  • Thousands of themes and plugins
  • A large and active community
  • Regular updates and improvements
  • Flexibility for individual customization

Shopify vs WordPress: Brief insights


  • AdvantagesUser-friendly, quick setup, integrated e-commerce functions, 24/7 support.
  • DisadvantagesLimited customization options without programming knowledge, monthly fees, additional costs for premium features and apps.


  • AdvantagesHigh flexibility, complete control over design and functions, large selection of plugins and themes, cost-effective.
  • DisadvantagesRequires technical knowledge for setup and maintenance, hosting and security are personal responsibility, regular maintenance required.

WordPress vs Shopify: How do they compare?

User friendliness

  • ShopifyEasy to use, ideal for beginners. Everything is integrated, from product management to payment processing.
  • WordPressRequires more technical knowledge, especially when using WooCommerce for e-commerce. Ideal for users who want full control.


  • ShopifyMonthly fees from USD 29 for the basic plan, additional costs for apps and transaction fees.
  • WordPressWordPress itself is free, but you have to pay for hosting, domain, premium themes and plugins. Costs may vary.


  • ShopifyLimited customizability without knowledge of Liquid (Shopify's template language).
  • WordPressVery high customizability through themes and plugins. With knowledge of PHP, HTML, CSS and JavaScript, there are almost no limits.

WordPress vs Shopify: Size of the customer base


Shopify has over 1 million active users worldwide and a strong presence in many countries. The platform is used by large brands and small companies alike.


WordPress powers over 40% of all websites worldwide, which means several million active users. WooCommerce, the leading e-commerce plugin for WordPress, also has a large user base.

WordPress vs Shopify: Which one has suitable templates?


Shopify offers over 70 professionally designed templates (themes) that are specially optimized for e-commerce. Many of these themes are customizable and mobile-friendly, but some premium themes cost extra.


WordPress offers thousands of themes, including many free ones. With WooCommerce, there are also many e-commerce-specific themes available. The customization options are almost limitless, especially with the right design and code knowledge.

Difference between Shopify and WordPress: comparison of responsiveness


Shopify themes are responsive and mobile-friendly by design. The platform ensures that the user experience is consistent across all devices.


The responsiveness of WordPress websites depends on the theme you choose. Many modern WordPress themes are responsive, but it is important to check this before choosing a theme.

Difference between Shopify and WordPressComparison of the user interface


Shopify offers an intuitive, user-friendly interface that has been specially developed for e-commerce needs. The admin area is clearly structured and easy to navigate.


WordPress has a more comprehensive user interface that offers more flexibility, but is also more complex. The learning curve can be steeper, especially if you use a lot of plugins and customizations.

Content management in WordPress and Shopify


Shopify offers basic content management features that are sufficient for most e-commerce needs. It is easy to create and manage products, blog posts and pages.


WordPress was originally designed as a blogging platform and therefore offers extensive content management functions. With plugins such as WooCommerce, the content management area can be expanded to include e-commerce functions.

WordPress vs. Shopify: differences in flexibility


Shopify is less flexible than WordPress, but offers a solid, all-in-one solution for e-commerce. It is ideal for users who want to set up an online store quickly without having to worry about technical details.


WordPress offers maximum flexibility. Users can add every conceivable functionality through plugins and customize the design to their liking. However, this flexibility requires technical knowledge and time for maintenance.

E-commerce functionality offered by WordPress and Shopify


Shopify offers comprehensive e-commerce functions, including:

  • Product management
  • Warehouse management
  • Integrated payment gateways
  • Shipping and tax calculations
  • Discount and voucher management
  • Reporting and analysis

WordPress (with WooCommerce)

WooCommerce transforms WordPress into a powerful e-commerce platform with features such as:

  • Product catalog and management
  • Variations and attributes for products
  • Integration of payment gateways
  • Tax and shipping options
  • Discount and voucher management
  • Expandable reports and analyses

Understanding the difference between WordPress and Shopify for marketing and SEO


Shopify offers solid SEO features and marketing tools. Users can edit meta tags, create custom URLs and set up simple redirects. There are also numerous marketing apps in the Shopify app store.


WordPress is known for its excellent SEO capabilities. With plugins such as Yoast SEO, users can perform comprehensive SEO optimizations. WordPress also offers more flexibility in creating and managing marketing campaigns.

Blogging with WordPress or Shopify?


Shopify offers basic blogging functions. Users can create blog posts, use categories and tags and manage comments.


WordPress is the preferred platform for bloggers. It offers comprehensive blogging features, including advanced formatting options, categories, tags, custom post types and a wide range of plugins to extend blogging capabilities.

Email marketing: Which is better, Shopify or WordPress?


Shopify offers integrated email marketing features and a variety of apps that make it easy to create and manage email campaigns.


WordPress offers numerous plugins for email marketing, including Mailchimp, Constant Contact and many more. These plugins offer extensive functions for creating and managing email campaigns.

WordPress vs Shopify: comparison of website maintenance and security


Shopify takes care of the maintenance and security of the platform. Users don't have to worry about updates, security vulnerabilities or hosting issues. Shopify provides SSL certificates for all stores and continuously monitors security.


With WordPress, users are responsible for the maintenance and security of their website. Regular updates for WordPress, themes and plugins are necessary to close security gaps. Users must also set up an SSL certificate and use security plugins to protect their website.

WordPress or Shopify: customer reviews and reputation


Shopify has an excellent reputation for user-friendliness and support. Many customers appreciate the simple but powerful e-commerce functions and the reliable customer service.


WordPress is highly valued for its flexibility and customizability. The large community offers extensive support and resources, but the platform requires more technical knowledge and personal responsibility.


FAQs WordPress vs Shopify

  • Is Shopify or WordPress better for beginners?

    For absolute beginners, Shopify is probably the better choice as it offers a user-friendly, all-in-one solution. WordPress is better suited for users with some technical knowledge or who are willing to invest more time in learning the ropes.

  • Can I migrate my Shopify store to WordPress?

    Yes, it is possible to migrate a Shopify store to WordPress, but the process can be technically challenging. There are tools and services that can help with the migration.

  • Which platform offers better SEO opportunities?

    WordPress generally offers better SEO options due to its flexibility and numerous SEO plugins. However, Shopify also offers solid SEO features that are sufficient for most users.

  • What are the main cost differences between Shopify and WordPress?

    Shopify has fixed monthly fees, while the costs for WordPress can vary. With WordPress, users have to pay for hosting, domain, premium themes and plugins. Shopify can be more expensive, but offers a simpler, integrated solution.


The decision between Shopify and WordPress depends heavily on your specific needs and skills. Shopify offers a user-friendly, turnkey solution that is ideal for those who want to set up an online store quickly and without technical knowledge. It offers an excellent user interface, built-in ecommerce features and reliable support, making it a popular choice for small to medium-sized businesses.

On the other side is WordPress, which offers unmatched flexibility and customization options with WooCommerce. This platform is better suited to users who want full control over the design and functionality of their website and are willing to invest more time and technical knowledge. WordPress is particularly strong in content management and offers comprehensive SEO and marketing tools, making it the platform of choice for large and complex websites.

Ultimately, there is no clear-cut answer as to which platform is better. If you're looking for a fast, user-friendly ecommerce solution and are willing to pay monthly fees, Shopify is an excellent choice. However, if you want more control, customization options and the flexibility of an open-source system, WordPress with WooCommerce is the better option. Consider your business goals, budget and technical capabilities to make the best decision for your online store.

Picture of Silvio Mazenauer

Silvio Mazenauer

For more than 20 years, I've been helping our customers get up to speed with web hosting, domains, websites or cPanel. And I'm here to help you too.

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